It seems only fitting that it is during the week of the anniversary of Elvis Presley's death that Burger King has decided to part ways with their mascot, the "Burger King". First off, no one wants Vincent Pryce dressed as Henry VIII selling them burgers. Secondly, the character's shiny face and odd expression put one somewhat in mind of a person suffering a heart attack.
There are mascots that I love--the San Diego Chicken, the Philly Phanatic, Stanford's Tree--but for every entertaining figure, there must be at least a half-dozen ill-conceived icons. Of course Ronald McDonald is creepy, he's a clown, that's all they can be. But what about Reddi-wip's dominatrix fruit lady, Mr. Clean's aryan Buddy Epsen, and the hideous blow-up Oklahoma Sooner dude in the over-alls? Sorry OU folks but, eew.
So farewell Liege, and may you find your reward in that great meat grinder in the sky. Oh, and Michele Bachmann is throwing you a birthday party at The Beacon in Spartanburg, SC, so don't be late.
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